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About Icy Herbs

about us

ICY HERBS products are now available in retail stores since July 2005

Company Value


We consistently provide exceptional service to satisfy the needs of our internal and external customers.


We guarantee our products to be of a consistently top quality, meeting and ensuring customer satisfaction through continuous improvement.


We promote good human relations, and the opportunity to be creative and innovative.


We develop an environment in which our employees can experience involvement that matters, accountability for problem-solving, creativity and decision-making so as to add value to our company.


We maintain the highest possible standard of safety and health in the work place environment.


We uplift our community through job creation.

About us

Company Description

ICY HERBS is an innovative South African company. We grow widely exported and locally distributed herbs which are harvested and instantly cryogenically frozen to produce “Freshly Frozen Herbs”. We are unique in offering you fresh herbs which you “keep frozen, use frozen”, ensuring they are readily available all year round.

Company Background

ICY HERBS cc was founded in 2002 and is situated in Clocolan in the Free State, South Africa. It was established by Flip and Riana Minnaar (Essential Oil Producers) and Mundus and Hugo Joubert (Vegetable growers and packers). Highland Essential Oils, the essential oil business of the Minnaar's, was encouraged by a European Company to cut off the prime from their essential oil herb crop,(IQF) freeze it and export it in bulk to Europe.

There it was packed in small packages and sold to the consumer. After investigation and several visits to Europe it was decided to go into a joint venture with their neighbours (Jouberts) and start a freezing plant. The different herbs are grown on the two adjacent farms, harvested and transported to the factory. During 2004 ICY HERBS has decided to sell the product on the South African market so that the consumer can benefit from using frozen herbs. ICY HERBS products are now available in retail stores since July 2005.


"To make herbs available to all people Internationally - throughout the year"

Mission Statement 02 icy herbs about
Achieve a high level of product awareness through marketing & educational materials, cooking schools etc. Quality Product
Supply pre-processed foods manufacturers Availability throughout the year
Ensure Product Safety and Quality through our certified Integrated Management System Shelf life
Exceed Customer Expectations Fresh tasting herbs
Motivated, dedicated and competent team of an indiscriminate nature Convenience - No fuss - no mess - no waste
Following Good Manufacturing Practices 100 % Natural
Maintaining a healthy work environment for all employees No colourants
Concentrating on value adding to products and developing niche market products No Preservatives